Product Development
Vegena Pure Green (All-purpose Seasoning)
“Vegena Pure Green,” an all-purpose seasoning rich in depth and umami, born from 40 years of culinary experience.
Reproduces richness and umami using only plant-based ingredients, without any animal products.
Vegena Pure
The inspiration for developing (Vegena Pure Green) came when my wife became ill and adopted a vegetable-centered diet (a vegetarian lifestyle avoiding meat, fish, and animal-based broth) to improve her health. To support her, I decided to also become vegetarian, and thus began cooking entirely with plant-based ingredients.
Vegena Pure Green – 100% Additive-Free Safety
15 Types of Domestic Vegetables
Cabbage, barley leaves, broccoli, kale, purple sweet potato, mulberry leaves, pumpkin, carrot, spinach, mugwort, molokhia, ashitaba, bitter melon, and others — all used in powdered form.
Safe Raw Materials and Manufacturing Environment
- 15 types of domestic vegetable powders – ISO9001 certified
- Rice oil – JAS certified factory
- Manufacturing plant – HACCP regional certification obtained
PLANT-BASED… Made with plant-derived ingredients
NO MSG… No monosodium glutamate
ZERO TRANS FATS… No trans fats
Five-Pungent-Vegetable-Free Product (Oriental Vegan)
The “five pungent vegetables” refer to five types: onions, garlic, chives, Chinese onion (rakkyo), and shallot (different from today’s common shallot, but includes shallots).
This product does not contain any of the above five pungent vegetables.
Vegan Produce Business
Examples of Projects
Café Wellbe (Mihagino, Tottori City, Tottori Prefecture)
December 6, 2024 (Vegan produce project completed)
Robata Kaba (Koyama Branch)
Robata Kaba (Tottori Station Branch)
MEDIA
Representative Profile
Yukichi Fukui
For 28 years, served as executive chef and specialty product developer at a crab specialty restaurant in Iwami Town, Tottori Prefecture.
From 1999, developed the world’s first “smoked crab,” sold at ANA and JAL airport shops nationwide.
From 2009, worked as a Tottori Prefecture regional industry producer, engaging in product development and guidance.
From 2010, worked as a food development consultant, guiding product development for tourist sites and companies.
From 2012, offered a self-developed beauty collagen soup product on izakaya menus.
Currently, as a vegetarian himself, serves as the representative of “Pure Vegetarian,” developing products for vegans and vegetarians.
With visually striking dishes and creative izakaya menus tailored to each restaurant, his culinary creations, born from extensive experience, have won broad support from vegans, vegetarians, and general customers alike.
His full-course crab meal, produced by Fukui, was selected in a nationwide recruitment of projects by Nippon TV’s “Zoom In Super” among 3,000 public inns, broadcast nationwide as the best of 3,000 inns.
He holds a patent for the world’s first “smoked crab” and has received numerous national awards. Media coverage has been countless. The late Kai Atō, well known from television programs, also served as the image character “Kanikun.”
We also provide production for hotels, inns, and restaurants.
For inquiries, please contact us below.